{"id":76634,"date":"2016-11-22T02:09:16","date_gmt":"2016-11-22T00:09:16","guid":{"rendered":"http:\/\/www.arabtelegraph.com\/?p=76634"},"modified":"2016-11-22T02:11:46","modified_gmt":"2016-11-22T00:11:46","slug":"76634","status":"publish","type":"post","link":"https:\/\/www.arabtelegraph.com\/?p=76634","title":{"rendered":""},"content":{"rendered":"<section>\n<div id=\"rcs-articleHeader\" class=\"group wrap\">\n<div class=\"column1 col col-10\">\n<div class=\"article-header\">\n<h1 class=\"article-headline\" dir=\"ltr\" style=\"text-align: center;\">NBCUniversal doubles stake in BuzzFeed with $200 million investment<\/h1>\n<p dir=\"ltr\"><strong>\u00a0<span class=\"articleLocatio&lt;\/span&gt;n\" style=\"transform: translate3d(0px, 0px, 0px);\">Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp&#8217;s\u00a0NBCUniversal had invested an additional $200 million in the company.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"column2 col col-4\" dir=\"ltr\"><span id=\"midArticle_0\"><\/span>NBCU parent Comcast has pumped heavily into digital-native companies such as BuzzFeed and Vox Media, partly in an effort to better service existing advertisers. The new investment, which gives BuzzFeed a valuation of around $1.7 billion, ups NBCU\u2019s stake to $400 million, following an initial $200 million investment last summer. NBCU also invested $200 million into Vox Media.<span id=\"midArticle_1\"><\/span>NBCU will take a larger role in selling ads for BuzzFeed with the ability to incorporate BuzzFeed\u2019s inventory into its deals with advertisers; BuzzFeed will also have the same option to sell space on NBCU\u2019s inventory to its advertisers.<\/p>\n<div class=\"teads-inread\">\u00a0Additionally, BuzzFeed\u2019s Swarm and NBCU\u2019s Symphony ad products will be offered as one package to advertisers. Both Swarm and Symphony allow advertisers to run campaigns simultaneously across all of their respective properties.<\/div>\n<p><span id=\"midArticle_3\"><\/span>In the past year, NBCU and BuzzFeed have collaborated on several projects, most notably with the Rio Olympics, where BuzzFeed produced the content for NBC Olympics\u2019 dedicated Snapchat Discover channel. In February, the two teamed with American Express to replace 30 minutes of national ad spots during primetime on Feb. 29 with sponsored content that was tied to NBC programming. BuzzFeed created content that was distributed on social media as part of that deal.<\/p>\n<p><span id=\"midArticle_4\"><\/span>BuzzFeed will also take a bigger role in NBCU\u2019s content studio, which produces advertiser-friendly content that is tailored to specific social media platforms, including creating and distributing the content on social media.<\/p>\n<p><span id=\"midArticle_5\"><\/span>BuzzFeed will put more money into its food-themed business, Tasty, and beef up its digital video operations, which is becoming more of an emphasis for the digital media company.<\/p>\n<p><span id=\"midArticle_6\"><\/span>In August, BuzzFeed split itself into news and entertainment divisions amid media companies&#8217; struggle for balance between covering news and politics, and lighter fare like social media, entertainment and lifestyle.<\/p>\n<p>LionTree Advisors was BuzzFeed&#8217;s financial adviser and Fenwick &amp; West LLP its legal adviser. Davis Polk &amp; Wardwell LLP was NBCUniversal&#8217;s legal adviser.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div id=\"rcs-articleContent\" class=\"group wrap\"><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>NBCUniversal doubles stake in BuzzFeed with $200 million investment \u00a0Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp&#8217;s\u00a0NBCUniversal had invested an additional $200 million in the company. NBCU parent Comcast has pumped heavily into digital-native companies such as BuzzFeed and Vox Media, partly in an effort to better service &hellip;<\/p>\n","protected":false},"author":3,"featured_media":76638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-76634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-te-public"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Arab Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arabtelegraph.com\/?p=76634\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Arab Telegraph\" \/>\n<meta property=\"og:description\" content=\"NBCUniversal doubles stake in BuzzFeed with $200 million investment \u00a0Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp&#8217;s\u00a0NBCUniversal had invested an additional $200 million in the company. 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