{"id":35516,"date":"2015-08-17T14:15:51","date_gmt":"2015-08-17T12:15:51","guid":{"rendered":"http:\/\/www.arabtelegraph.com\/?p=35516"},"modified":"2015-08-17T14:19:46","modified_gmt":"2015-08-17T12:19:46","slug":"new-dr-dre-album-serves-as-a-test-for-apple-music","status":"publish","type":"post","link":"https:\/\/www.arabtelegraph.com\/?p=35516","title":{"rendered":"New Dr. Dre Album Serves as a Test for Apple Music"},"content":{"rendered":"

\n

When Apple introduced its new streaming service, Apple Music, at the end of June, one of the big questions hanging over it was whether it could compete with outlets like Spotify to deliver blockbuster results for big new albums.<\/strong><\/p>\n

In Apple Music\u2019s first major test, the answer is a qualified yes. Dr. Dre\u2019s album \u201cCompton: A Soundtrack\u201d \u2014 a loose tie-in to the film \u201cStraight Outta Compton\u201d \u2014 had 25 million streams around the world in its first week, and also sold nearly half a million downloads through Apple\u2019s iTunes store, Apple executives said on Sunday.<\/strong><\/p>\n

\u201cWe\u2019re beginning to show what we can do in terms of communicating music to a worldwide audience and helping artists at the same time,\u201d said Jimmy Iovine, the former record executive who helped build the new service after the electronics company and music brand he started with Dr. Dre.Still, the album\u2019s performance was not quite enough to send it to No. 1 in the United States.<\/p>\n

When Billboard\u2019s latest album chart is released on Monday, \u201cCompton\u201d is expected to open in second place, beaten by \u201cKill the Lights,\u201d from the country star Luke Bryan. According to industry estimates, \u201cCompton\u201d \u2014 which is being offered only through Apple for its first two weeks \u2014 had about 11 million streams in the United States.<\/p>\n

In the intensifying contest over streaming music, all numbers related to Apple have been scrutinized for signs of whether its early performance represents fast or slow progress for a company of its vast scale. Apple, long the biggest retailer of music, has more than 800 million customer accounts around the world, but as a late entry to streaming it has to rely heavily on the heft of its brand to compete in an increasingly crowded market.<\/p>\n

This month, Eddy Cue, Apple\u2019s senior vice president for Internet software and services, said that since Apple Music was released on June 30, it had attracted 11 million people to sign up for trial subscriptions, which are free for 90 days. Once those trials expire, the service costs $10 a month, the going rate for comparable subscriptions from outlets like Spotify, Rhapsody or Google Play.<\/p>\n

\u201cEleven million is not bad,\u201d said Russ Crupnick, an analyst at MusicWatch, which tracks the habits of online music consumers. \u201cBut it\u2019s not a spectacular number if you take in the number of Apple users that exist worldwide.\u201d<\/p>\n

\"<\/a>

Country music singer Luke Bryan. His album, \u201cKill the Lights,\u201d is expected to come in first on Billboard\u2019s album chart.<\/figcaption><\/figure>\n

Compared with other big streaming hits this year, the showing for \u201cCompton\u201d is also modest. Drake\u2019s \u201cIf You\u2019re Reading This It\u2019s Too Late,\u201d released in February, had 48 million streams in one week, while Kendrick Lamar\u2019s \u201cTo Pimp a Butterfly\u201d had nearly 39 million in March. Those albums benefited from the popularity of Spotify, which has 20 million subscribers around the world, and another 55 million people who listen to the service free with advertising.<\/p>\n

\u201cCompton,\u201d released by Interscope Records, is Dr. Dre\u2019s first album in 16 years, and its release has already had wide cultural impact. Made in secret by Dr. Dre, one of hip-hop\u2019s most celebrated innovators, it came out on Aug. 7, a week before the release of \u201cStraight Outta Compton,\u201d which tells the story of Dr. Dre\u2019s group N.W.A. and had $56.1 million in ticket sales in its opening weekend.<\/p>\n

The album very likely benefited from the promotional push for the film. But for the music industry, it also demonstrated the reach and marketing power of Apple\u2019s system. Dr. Dre, who like Mr. Iovine is now a top consultant to Apple, was working on the album until just days before its release. By keeping its existence closely held within Apple, the company was able to prevent it from leaking online, a fate that damages the release impact of many big albums.<\/p>\n

Dr. Dre announced the album on Beats 1, Apple Music\u2019s Internet radio platform, and it was promoted heavily through Apple Music and iTunes.<\/p>\n

Yet so far Apple\u2019s new service has had a mixed reaction in the music and tech press, and its impact on the music charts over all has been minimal. In a comparison of Nielsen streaming data for a dozen popular albums, most had increases of 10 to 20 percent in the week that Apple Music\u2019s numbers were first incorporated into the charts, but had flat results or even a loss the next week.<\/p>\n

One of the few examples that shows the direct influence of Apple is Taylor Swift\u2019s \u201c1989,\u201d which Ms. Swift made available for streaming only on Apple Music. In the week that Nielsen added Apple\u2019s streaming numbers, \u201c1989\u201d went from a statistically insignificant 5,000 streams a week to 2.4 million, a number roughly equivalent to the weekly streaming totals for comparable artists like Katy Perry and Lorde.<\/p>\n

Nielsen does not otherwise divulge sales or streaming numbers for individual retailers.<\/p>\n

Apple is expected to begin an extensive marketing push for Apple Music this month, with television commercials and outdoor billboards that could help raise the service\u2019s profile and put more pressure on Spotify, the leading streaming service, in the hunt to sign up new subscribers.<\/p>\n

Another question for Apple is the effect of its streaming service on download sales, which have been declining rapidly for the last two years but remain one of the music industry\u2019s top sources of revenue.<\/p>\n

This year, as streaming has grown, album sales are down 3 percent from the same period last year, and last week\u2019s No. 1, the soundtrack to Disney Channel\u2019s TV movie \u201cDescendants,\u201d had the lowest sales for any top album since at least 1991.<\/p>\n

So far, Apple Music\u2019s effect on download sales seems minor, said David Bakula, a senior analyst at Nielsen, as millions of customers test out streaming but also continue to pay to download songs from iTunes. But that may change as customers change the way they consume music, and more listeners turn to streaming music.<\/p>\n

As that happens, Apple\u2019s challenge will be to make itself a consumer favorite at a time when various other streaming services have already begun to take hold.<\/p>\n

\u201cYou\u2019ve got really established services out there, like Pandora, Spotify and Deezer, that people really like,\u201d Mr. Crupnick, the MusicWatch analyst, said. \u201cIt\u2019s hard to penetrate the market as the second, third, fourth brand in, even if that brand is Apple.\u201d<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When Apple introduced its new streaming service, Apple Music, at the end of June, one of the big questions hanging over it was whether it could compete with outlets like Spotify to deliver blockbuster results for big new albums. In Apple Music\u2019s first major test, the answer is a qualified yes. Dr. Dre\u2019s album \u201cCompton: …<\/p>\n","protected":false},"author":3,"featured_media":35517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-35516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-te-public"],"yoast_head":"\nNew Dr. Dre Album Serves as a Test for Apple Music - Arab Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arabtelegraph.com\/?p=35516\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Dr. Dre Album Serves as a Test for Apple Music - Arab Telegraph\" \/>\n<meta property=\"og:description\" content=\"When Apple introduced its new streaming service, Apple Music, at the end of June, one of the big questions hanging over it was whether it could compete with outlets like Spotify to deliver blockbuster results for big new albums. 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