{"id":198666,"date":"2023-05-26T14:57:27","date_gmt":"2023-05-26T11:57:27","guid":{"rendered":"https:\/\/www.arabtelegraph.com\/?p=198666"},"modified":"2024-11-28T23:11:04","modified_gmt":"2024-11-28T21:11:04","slug":"efg-hermes-holding-rebrands-to-efg-holding-signaling-strategic-transformation-into-a-trailblazing-financial-institution-with-a-universal-bank-in-egypt-and-the-leading-investment-bank-franchise-in-fro","status":"publish","type":"post","link":"https:\/\/www.arabtelegraph.com\/?p=198666","title":{"rendered":"EFG Hermes Holding Rebrands to EFG Holding, Signaling Strategic Transformation into a Trailblazing Financial Institution with a Universal Bank in Egypt and the Leading Investment Bank Franchise in Frontier and Emerging Markets"},"content":{"rendered":"\n<p dir=\"ltr\"><em>The move reflects the power of the Group\u2019s full suite of financial services across three key verticals: EFG Hermes (the investment bank), EFG Finance (the NBFI), and aiBANK (the commercial bank), by providing businesses of all sizes and people of all income levels in some of the world\u2019s most compelling markets with the tools and access to finance they need to live better lives, build their businesses, and drive sustainable change<\/em><\/p>\n\n\n\n<p dir=\"ltr\"><strong>Cairo, 25 May 2023<\/strong><\/p>\n\n\n\n<p dir=\"ltr\">EFG Hermes Holding announced today that it has successfully rebranded to <strong>EFG Holding<\/strong><strong> <\/strong>(EGX: HRHO&nbsp;\u2013 LSE: EFGD) to ensure the brand evolves in line with the Group\u2019s expansion across three distinct verticals: <strong>EFG Hermes<\/strong> the investment bank, <strong>EFG Finance<\/strong> the non-bank financial institutions (NBFI) platform, and <strong>aiBANK<\/strong> the commercial bank. In addition, the name change on the group level will entail changing the EFG Hermes Foundation\u2019s name to become the <strong>EFG Foundation<\/strong>. Today, EFG Holding stands as a trailblazing financial institution providing boundless financial opportunities with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM), consistently offering customers best-in-class, end-to-end financial services.<\/p>\n\n\n\n<p dir=\"ltr\">With a shared vision, purpose, and set of values under the new slogan \u2018<strong>Realize More<\/strong>\u2019, the rebrand reflects EFG Holding\u2019s growth from one of Egypt\u2019s first pure-play, independent investment banks to what is now a financial powerhouse with the ability to serve people of all income levels and companies of all sizes across 12 markets through the unmatched expertise of over 7,100 employees.<\/p>\n\n\n\n<p dir=\"ltr\">\u201cIn recent years, the Company\u2019s business model has significantly evolved as we diversified our product offering and geographical presence to better serve our growing client base and to create value for our shareholders. It is this strategy that has allowed us to build what is now a financial powerhouse that provides businesses of all sizes and people of all income levels with the tools and access to finance that they need to live better lives, build their businesses, and drive sustainable change in the communities in which we live and work. It is the optimal time to transform our brand to capture the breadth and magnitude of our product and service universe as well as reflect the resilience of our growth strategy,\u201d said<strong> Group CEO of EFG Holding<\/strong> <strong>Karim Awad, <\/strong>who has led the financial institution\u2019s transformation since 2013.<\/p>\n\n\n\n<p dir=\"ltr\">The three verticals under EFG Holding, the parent company led by Group CEO Karim Awad, are:&nbsp;<\/p>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>EFG Hermes <\/strong>\u2013the leading investment bank in Frontier and Emerging Markets (FEM), the vertical is home to the Group\u2019s investment banking, securities brokerage, research, private equity, and asset management divisions. Through this franchise, EFG Holding provides its broad base of individual, institutional, and government-backed clients across the globe with a holistic suite of advisory and capital management services in FEM. The investment bank is co-led by Mohamed Ebeid, CEO of the sell-side, and Karim Moussa, CEO of the buy-side.<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>EFG Finance<\/strong> \u2013 the fastest-growing NBFI platform in Egypt and a growth engine for financial inclusion, the vertical is home to numerous brands, including leasing and factoring platform <strong>EFG Corp-Solutions<\/strong>, microfinance player <strong>Tanmeyah,<\/strong> mortgage finance provider <strong>Bedaya<\/strong>, insurance company <strong>Kaf<\/strong>, and e-payment platform <strong>PayTabs Egypt<\/strong>. The vertical is led by CEO Aladdin ElAfifi. While <strong>valU<\/strong>, the leading lifestyle enabling fintech solution in Egypt and a sub-brand of the group, is independently led by CEO Walid Hassouna.<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\">aiBANK \u2013 since its acquisition by EFG Holding and The Sovereign Fund of Egypt (TSFE) in December 2021, the commercial bank has been on an impressive growth trajectory to expand and hone its retail, corporate, and Islamic banking offerings. The bank is led by CEO and Managing Director Tamer Seif.<\/h5>\n\n\n\n<p dir=\"ltr\">The change in the brand name of the holding company will not impact the current management structure and reporting lines, day-to-day operations, or the level of support and cross-selling that will continue between the Group\u2019s three verticals and the level of support provided by the holding company.&nbsp;<\/p>\n\n\n\n<p dir=\"ltr\">\u2018<strong>Realize More\u2019<\/strong> is the throughline from where we were almost 40 years ago to where we want to be tomorrow. Today, we realize more for <strong>clients<\/strong> looking to us as a gateway to some of the most compelling equities in FEM; for <strong>investors<\/strong> who want to deploy capital into impact investments in renewables, healthcare, and education; for <strong>consumers<\/strong> who need innovative financial solutions to gain financial freedom, from helping them purchase a home or educate their children; for <strong>businesses of all sizes<\/strong> looking to unlock their full potential; for <strong>shareholders<\/strong> who require visibility, profitability, and confidence in our growth strategies; and <strong>communities<\/strong> that need development to drive sustainable change. As we look ahead, our goal is to build an ecosystem of businesses that work seamlessly together to provide clients with best-in-class, end-to-end financial solutions at every stage of their lives or of the growth of their businesses, creating a positive impact on societies, economies, and the environment,\u201d added Awad.<\/p>\n\n\n\n<p dir=\"ltr\"><strong>EFG HOLDING AT A GLANCE:<\/strong><\/p>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>Present in 12 countries <\/strong>across four continents<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>Top five of the Bloomberg and Thomson Reuters \/ Refinitiv equity capital market league tables<\/strong> since 2015<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>Transactions cover 95%+<\/strong> of the <strong>MSCI<\/strong> Frontier and MSCI Emerging Frontier indices<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>USD 4.5 billion<\/strong> in regional assets under management<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>Global Investor\u2019s MENA Broker of the Year 2022, with #1 ranking <\/strong>in Egypt, Dubai, and Kenya in 3Q22<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>Four-time, #1 research house in frontier markets<\/strong> in 2021, according to Institutional Investor<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>+ 1 million<\/strong> <strong>app<\/strong> customers financed through award-winning lifestyle-enabling fintech solution, <strong>valU<\/strong><\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>+2 million lives insured <\/strong>by Egypt-s fastest growing insurance provider, <strong>Kaf<\/strong><\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>#3 leasing and #2 factoring<\/strong> player nationwide as of the period January-August 2022, <strong>EFG Corp-Solutions<\/strong><\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>c. 379,000 <\/strong>micro-borrowers through Egypt\u2019s largest private microfinance player <strong>Tanmeyah<\/strong><\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>EUR 300 million<\/strong> invested in renewables through <strong>Vortex Energy<\/strong> to date as of FY2022<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>United Nations Principles for Responsible Investment (PRI) <\/strong>signatory \u2013 the first Egyptian financial services corporation to sign<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>EGP 165 million <\/strong>invested to date by the <strong>EFG Foundation<\/strong> to enhance the livelihoods and education of underprivileged communities<\/h5>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\"><strong>An employer of choice, employing over 7,100 people <\/strong>in Cairo, Dubai, Abu Dhabi, Riyadh, Kuwait City, Amman, Karachi, Dhaka, Hanoi, Nairobi, Abuja, London, and New York<\/h5>\n\n\n\n<p dir=\"ltr\">-ENDS-<\/p>\n\n\n\n<p dir=\"ltr\"><strong><u>About EFG Holding<\/u><\/strong><\/p>\n\n\n\n<p dir=\"ltr\">With a current footprint spanning 12 countries across four continents, EFG Holding (EGX: HRHO&nbsp;\u2013 LSE: EFGD)&nbsp;has grown for four decades of success to transform from a pure-play investment bank in MENA into an impact-driven financial institution with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM). Drawing on our proven track-record and a diverse team of talented employees, we are a financial enabler providing a broad spectrum of financial services, including advisory, asset management, securities brokerage, research, and private equity, to the entire FEM region. In our home country, we have the fastest-growing non-bank financial institutions (NBFI) platform, with operations covering microfinance, leasing, factoring, leading lifestyle enabling fintech solutions in Egypt, digital payment solutions, mortgage finance, and insurance.<\/p>\n\n\n\n<p dir=\"ltr\">And with its latest acquisition of a majority stake in aiBANK, the Firm now provides commercial banking products and services.<\/p>\n\n\n\n<p dir=\"ltr\">Through its three verticals, the Investment Bank, Non-Bank Financial Institutions (NBFI), and Commercial Bank, the group is well positioned to consistently bring disruptive financial products and services to the market space, offering a holistic portfolio that best serves its growing base of individual clients and businesses of all sizes.<\/p>\n\n\n\n<p dir=\"ltr\">Proudly present in: Egypt | United Arab Emirates | Saudi Arabia | Kuwait | Jordan | Pakistan | UK | Kenya | USA | Bangladesh | Nigeria | Singapore<\/p>\n\n\n\n<p dir=\"ltr\">Learn more about us at <a href=\"http:\/\/www.efghermes.com\/\">www.efghermes.com<\/a> &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p dir=\"ltr\">For further information, please contact:<\/p>\n\n\n\n<p dir=\"ltr\"><strong>May El Gammal<\/strong><\/p>\n\n\n\n<p dir=\"ltr\">Group Chief Marketing &amp; Communications Officer of EFG Holding<strong><\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:melgammal@efg-hermes.com\">melgammal@efg-hermes.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong>Omar Salama<\/strong><\/p>\n\n\n\n<p dir=\"ltr\">Communications Manager of EFG Holding<\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:osalama@efg-hermes.com\">osalama@efg-hermes.com<\/a> &nbsp;<\/p>\n\n\n\n<p dir=\"ltr\"><strong>The EFG Holding Public Relations Team<\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:PublicRelations@EFG-Hermes.com\">publicrelations@efg-hermes.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong><em>Note on Forward-Looking Statements<\/em><\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><em>In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management\u2019s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding\u2019s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management\u2019s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The move reflects the power of the Group\u2019s full suite of financial services across three key verticals: EFG Hermes (the investment bank), EFG Finance (the NBFI), and aiBANK (the commercial bank), by providing businesses of all sizes and people of all income levels in some of the world\u2019s most compelling markets with the tools and &hellip;<\/p>\n","protected":false},"author":3,"featured_media":198667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[266],"tags":[],"class_list":["post-198666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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