{"id":179749,"date":"2021-06-01T22:09:58","date_gmt":"2021-06-01T20:09:58","guid":{"rendered":"https:\/\/www.arabtelegraph.com\/?p=179749"},"modified":"2024-11-28T23:15:52","modified_gmt":"2024-11-28T21:15:52","slug":"valu-the-leading-fin-tech-buy-now-pay-later-platform-and-azadea-group-sign-partnership-to-offer-installment-services-at-the-groups-egyptian-retailers","status":"publish","type":"post","link":"https:\/\/www.arabtelegraph.com\/?p=179749","title":{"rendered":"valU, the Leading Fin-Tech Buy-Now Pay-Later Platform, and AZADEA Group Sign Partnership to Offer Installment Services at the Group\u2019s Egyptian Retailers"},"content":{"rendered":"\n<h2 class=\"has-text-align-left wp-block-heading\"><em>The partnership will see shoppers benefit from valU\u2019s convenient financing plans to meet their lifestyle needs at all AZADEA F&amp;A brands<\/em><\/h2>\n\n\n\n<p dir=\"ltr\"><strong>valU for Consumer Finance, the leading fin-tech buy-now pay-later platform (BNPL), and AZADEA Group, a premier lifestyle retail company in the Middle East and Africa, announced today the launch of a new partnership that will see AZADEA Group\u2019s retail outlets be included in valU\u2019s roster of merchants as the partners work together to meet their customers\u2019 lifestyle needs.<\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><strong>Walid Hassouna, EFG Hermes Finance CEO and Head of Debt Capital Markets<\/strong> said: \u201cWe are extremely pleased to announce this new partnership with AZADEA Group, one of the largest fashion retail conglomerates in Egypt and the Middle East. valU is constantly looking to expand its network of partners across different sectors to offer individuals access to the market\u2019s leading brands without the full payment burden as they benefit from an affordable and convenient shopping experience that allows them to live the lifestyle of their choosing.\u201d<\/p>\n\n\n\n<p dir=\"ltr\">Through valU\u2019s mobile application, users can benefit from the fastest approval process in the market, seamlessly conduct transactions, and make purchases at any of AZADEA Group\u2019s retailers with convenient installment plans of up to 60 months. AZADEA Group\u2019s retailers in Egypt span some of the largest global fashion and home retail brands, including Zara Home, Massimo Dutti, Oysho, Reserved, Zara, Bershka, Pull &amp; Bear, Stradivarius, Virgin Megastore and Lefties (launching this summer season).<\/p>\n\n\n\n<p dir=\"ltr\"><strong>Saif Salem &#8211; Country Manager Egypt at AZADEA Group <\/strong>said: \u201cWe are delighted to be partnering with valU to offer our customers the kind of broad-reaching service offering they have come to expect of us. Delivering new and innovative experiences is central to what we do at AZADEA Group, and with high demand for our brands in Egypt coupled with the need for alternative financing, we believe this partnership will be very well received by the market.\u201d<\/p>\n\n\n\n<p dir=\"ltr\">In 2020, valU made great strides to expand its offering in response to the COVID-19 pandemic, which bounded shopper purchasing power. The company saw threefold growth throughout the year, with the number of customers growing to over 170,000 users and hitting over 265,000 transactions in excess of EGP 1.5 billion. valU\u2019s mobile application also expanded its partnerships, adding key retailers and e-commerce websites in numerous sectors as well as venturing into new segments such as education, healthcare, among others.<br><\/p>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><u>About valU<\/u><\/strong><\/h3>\n\n\n\n<p dir=\"ltr\">Established in 2017, valU is a leading fintech solutions platform offering premium, customizable financing plans. With more than 3,500 points of sale, valU offers access to a wide network of retail and e-commerce across a diverse array of sectors including residential solar solutions, education, travel, and home furnishings, among others. As the first platform of its kind in the MENA region, valU customers are able to receive instant credit decisions through their devices and gain access to the platform\u2019s partners.<\/p>\n\n\n\n<p dir=\"ltr\"><strong>For further information, please contact:<\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><strong>EFG Hermes Media<\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:media@efg-hermes.com\">media@efg-hermes.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong>May El Gammal<\/strong><br>Group Head of Marketing &amp; Communications at EFG Hermes<\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:melgammal@efg-hermes.com\">melgammal@efg-hermes.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong><u>About Azadea Group Holding<\/u><\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><strong>About AZADEA Group Holding SAL<\/strong><\/p>\n\n\n\n<p dir=\"ltr\">AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty &amp; cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.<a href=\"https:\/\/www.azadea.com\/en\/\">azadea.com<\/a>.<\/p>\n\n\n\n<p dir=\"ltr\">For more information about AZADEA Group, visit <a href=\"http:\/\/www.azadeagroupholding.com\">www.azadeagroupholding.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong>Ziad Rawas<\/strong><\/p>\n\n\n\n<p dir=\"ltr\">Regional Corporate Communications Specialist at AZADEA Group<\/p>\n\n\n\n<p dir=\"ltr\"><a href=\"mailto:ziad.rawas@azadea.com\">ziad.rawas@azadea.com<\/a><\/p>\n\n\n\n<p dir=\"ltr\"><strong><em>Note on Forward-Looking Statements<\/em><\/strong><\/p>\n\n\n\n<p dir=\"ltr\"><em>In this press release, EFG Hermes may make forward looking statements, including, for example, statements about management\u2019s expectations, strategic objectives, growth opportunities and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Hermes\u2019 belief regarding future events, many of which, by their nature are inherently uncertain and are beyond management\u2019s control and include among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership will see shoppers benefit from valU\u2019s convenient financing plans to meet their lifestyle needs at all AZADEA F&amp;A brands valU for Consumer Finance, the leading fin-tech buy-now pay-later platform (BNPL), and AZADEA Group, a premier lifestyle retail company in the Middle East and Africa, announced today the launch of a new partnership that &hellip;<\/p>\n","protected":false},"author":3,"featured_media":179747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[266],"tags":[],"class_list":["post-179749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>valU, the Leading Fin-Tech Buy-Now Pay-Later Platform, and AZADEA Group Sign Partnership to Offer Installment Services at the Group\u2019s Egyptian Retailers - Arab Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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